Transforming by Embracing the Seven Principles: Part 5

Posted by: Rita George on March 15, 2017

What can we learn from the Phoenicians during this transformative moment in history? How can the Phoenician principles address the current crisis, two different worldviews, transformation and morality?

Even though the Phoenicians lived in a crisis oriented world and were surrounded by war like neighbors with different values—their worldview, their core values, and their daily practices did not change for 3,000 years.  Year after year, these values were strengthened in the neural circuitry of their brains, until they were second nature.  These Seven Principles—the Phoenician Blueprint—were embedded in the culture and the moral foundation for their society. 

And the Blueprint was the cornerstone of the Democracy they established with one person, one vote and majority rule in 3,200 BC.

Let’s discuss each of the Seven Principles

International Trade

The Phoenicians had a vast trading network that spanned from Lebanon through the Eastern and Western Mediterranean.  When they traded with various societies on three different continents, accepting the differences between the cultures and getting along with others became the norm.

Partnership Inside and Outside their Society

Everyone was a partner in their trading venture.  Everyone’s talents and resources were pooled so they all shared in the risks and the rewards of every trade transaction.  Cooperation and working together in unity became the norm.

People outside their society were viewed as friends not enemies.  Alliances and partnerships were formed where both parties benefited and prospered. 

Peaceful Resolution of Conflicts

Dedicated to peace, rather than war, they developed innovative strategies and mastered negotiation and diplomacy skills to resolve conflict.   Confrontation was defused by becoming pro-active and offering lavish gifts and lucrative trading agreements to their neighbors who wanted to conquer them.  The Phoenician approached people with peace in their hearts, rather than war in their minds.

Religious Tolerance

Mother Nature was the creator of life. They had deep reverence for the existence of all things.  When they discovered other cultures, they appreciated others’ religious beliefs, customs, and traditions and admired the society as a whole.   

Respect for Women

Women were the creators of life so women’s leadership and power to create was as valued as men’s.  Women were full partners in business, civic, community, sporting and all other activities.  Women and Men contributed and benefited equally. 


An inclusive economy worked for everyone, not the select few.  No one was poor. Upward mobility was integral to their trading practices.  Anyone could develop more talents and wealth, but not at the expense of the society as a whole.  People cared about each other, treated others with respect and dignity, and fairness was the norm.  


Rather than boasting about their money and achievements, cultivating respect for others and developing lasting relationships was the norm.  No one was set apart from others.  They were both humble and wealthy.  Part 6:  Transforming through the Blueprint, Heart Coherency and Harmony